Agromat has been revitalized: discover how UAITLAB developed a robust online store.

The website is the face of the company, its key marketing tool and communication channel with customers. A modern website should not only be user-friendly and functional but also effective in terms of management. An important role in this is played by the backend — the internal systems that ensure the smooth operation of the site. The company UAITLAB has demonstrated how to combine modern design, functionality, and a powerful backend through the development of a new website for the "Agromat" network.

Mixed Architecture: Monolith and Microservices

One of the most interesting solutions implemented by UAITLAB is the mixed architecture (monolith + microservices). According to the company's CEO, Mykyta Zadniprovskyi, this structure allows for easy scaling of the site without the need for a complete core rebuild. This is especially relevant for high-traffic sites like agromat.ua. The mixed architecture combines the flexibility of microservices with the stability of a monolith, ensuring a balance between performance and ease of administration.

"We considered all aspects that could affect the website's operation in the long term. The monolithic part provides stability, while microservices allow for quickly adding new features or updating individual modules. This enables us to adapt the resource to market changes and customer preferences," explains Mykyta.

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Media Content Optimization

To ensure fast website performance, a custom CDN (Content Delivery Network) was created. This technology is responsible for storing and processing images separately from the main server, reducing load and ensuring quick page loading. "Media content is optimized according to the needs of each section of the site. This allows us to maintain high image quality without affecting performance," Mykyta shared. Thanks to the implementation of the CDN, clients have quick access to quality visual content even under heavy traffic.

Additionally, the UAITLAB team actively worked on reducing page load times. This is critically important for e-commerce platforms, where every second of delay can cost the company a potential customer.

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A Unified Resource for Customer Convenience

Previously, "Agromat" used three separate websites for different tasks. UAITLAB integrated all resources into one, creating a modern online store. The main domain agromat.ua now combines commercial, informational, advertising, and branding functions. This not only improved user convenience but also enhanced SEO performance. The integration allowed for focusing traffic on a single resource, ensuring better indexing. The unified resource simplifies user operations, providing access to all products and solutions of the company in one place.

The integration also made the work of the "Agromat" team easier. "Earlier, we had to spend a lot of time coordinating between three different platforms. Now everything is consolidated into a single management center, which significantly simplifies the administration process," adds Serhiy Morozov, the online store manager.

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SEO Optimization and Automation

To improve search engine optimization, an automated system for generating SEO data was implemented. This ensures the correct creation of metadata and avoids page duplication. Each new product automatically receives unique SEO data, enhancing the website's visibility in search engines. Additionally, a template builder for SEO blocks was created, allowing flexible content customization for each product category.

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Integration of "Smart Search"

The site has implemented "smart search," which utilizes API. This feature takes into account typos, language differences, suggests similar products, and analyzes user preferences based on their activity. The search covers three sections: blog, ready-made solutions, and products. This significantly simplifies interaction with the resource and enhances the customer experience. "Smart search" not only helps find the desired product but also offers relevant alternatives or complements, increasing conversion rates.

Users increasingly expect a personalized approach. Thanks to analytics and machine learning algorithms, UAITLAB has been able to create a system that meets these expectations.

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Innovative Solutions for Clients

One of the unique features of the new website is the "Ready Solutions" system. It allows clients to choose bathroom designs created by professional designers. The tool offers various interior styles, helping users find inspiration and plan renovations. "This feature not only creates a comfortable interface for clients but also distinguishes "Agromat" among competitors by providing additional value."

The ViSoft AR technology was also implemented. This application allows users to "try on" tiles in their interiors using their smartphones. Users can scan the QR code of the tile and immediately see how it would look in their space. This solution simplifies the selection process, making it convenient and modern. ViSoft AR is especially useful for designers and clients who want to quickly assess the harmony of their choice in real space.

Clients have already highly appreciated these innovations. "I love that I can experiment with different styles without having to go to the store. It saves time and allows for a well-considered decision," shares one of the website users.

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Online Consultations: Video Consultant

Another innovation is the video consultation system. Clients can receive professional advice in real time. This feature includes two formats: 30-minute consultations on products and 2-hour sessions for ready-made design solutions. All information about client inquiries is recorded in the backend system, ensuring transparency and control over the managers' work. With the integration of the video consultant, "Agromat" has made its service even more personalized and convenient.

"Clients are increasingly choosing video consultations as it allows them to get answers to all their questions without needing to visit the showroom. We see a high demand for this service, especially among clients from the regions," adds Serhiy Morozov.

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Results of Collaboration

According to Serhiy Morozov, the results have exceeded expectations: "The website has become modern, fast, and intuitive. The integration of innovative technologies has allowed us to stand out among competitors and make resource usage as convenient as possible." Morozov also emphasized that UAITLAB's technical support remains at a high level and provides prompt solutions to any issues.

"We see positive changes in our business metrics within the first months after the website launch. Not only has sales volume increased, but the average session duration of users has also risen. This indicates that the site meets the expectations of the modern audience," notes Morozov.

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About UAITLAB

The IT company UAITLAB has been operating in the market for over 11 years. During this time, the team has implemented projects for clients from Ukraine, France, the UK, Switzerland, Spain, and the USA. The main areas of activity include the development of CRM, ERP, LMS, PWA applications, e-commerce projects, and mobile applications. The company specializes in creating scalable solutions for retail, finance, construction, and other industries.

UAITLAB's projects prove that a modern website is not just a sales tool but also an effective platform for interacting with customers. The coordinated work of designers, developers, and marketers ensured the successful implementation of a project that has become a benchmark for the Ukrainian e-commerce market.